About DPA

Who is DPA?

We exist because we want car enthusiasts to have a place to indulge in their passion long into the future, no matter what anti-car laws and regulations are passed, and technology comes along to get us into self-driving cars and public transportation.

Shops, distributors, manufacturers, and entertainers are the backbone of the car enthusiast world. You are responsible for every car in the car show, at the drag strip, on the back trails, and on the circuit at a drift event or track day. You put a huge smile on all of our faces with your craftsmanship, products, information, and abilities. You enable us car enthusiasts who didn’t learn those skills can still enjoy our cars, make them unique, and love what they do.

Thank you for that.

The last thing we want to hear from you is that you’re thinking of giving up on your aftermarket business, or you don’t love cars like you used to.

We help automotive aftermarket business leaders stick to the channel of their passion. We help you define strategic direction and build a business that creates jobs, profit, and happy customers. We build a trusting relationship and build your legacy that can influence industry long into the future.

Core Values

Differentiated knowledge: We are experts in optimized strategy, finance, and operations solutions for enthusiast businesses. This expertise is built from the highest level of training and experience in finance, accounting, and operations in banking and consulting. Layer that onto a massive passion for this industry, and you have an unmatched combination of knowledge in an advisor.

Community leadership: We host events, contribute our time, and aim to bring everyone along for the ride. We bring together people, skills, knowledge, experience, and passion to unite car enthusiasts, both customers and businesses, in promoting and elevating the industry.

Trusted partnership: We work with enthusiast business leaders and their teams as a trusted partner. We’re not consultants who just fly in, produce a report, and disappear. We work in the trenches with you to diagnose business issues, design and implement solutions, and ensure that we can smoothly hand off new strategies, systems and processes to you and your team.

Optimizing for growth: We share in the vision of a strong future for car enthusiasts and the businesses that serve them. We work with business leaders looking to ambitiously grow, expand, and push the evolution of the industry.

Total passion: We love cars and work with enthusiasts who share that love. Everyone at DPA is a die-hard car enthusiast.

Team Bios

Arun

I’m here because I love cars.

When I was 23, I left San Francisco for a smaller city, 50 miles away, and moved into a house, with a garage, a giant driveway, and my best friend, who had been wrenching on his own cars since he was 15, and handing his dad tools under his Chevelle since he could pick them up.

I brought my Infiniti Q50 with all the handling mods, wheels and tires, and plasti-dipped chrome.

The day I moved in, I bought an E46 in San Francisco, which I had to drive 50 miles, in traffic, back home. It was manual. It was my third time driving a car with a clutch.

Within a month, that car was track-prepped and ready for my first track day.

I knew I loved modifying cars, driving them, racing them, researching them, and talking about them with anyone who would listen and share my enthusiasm. But through that experience I also learned that wrenching and otherwise modifying my cars for me is not a full-time job. It’s best I leave it to the professionals – YOU.

My experience working in the automotive aftermarket started in 2018, when I helped the predecessor to Klarna to get into an incubator on their way to offer pay-in-four financing options for all aftermarket businesses.

I then worked with multiple manufacturer’s racing teams to enter new championships, providing financial and strategic structure to their plans.

Those were side projects. At the time, my full-time job was consulting, helping big corporations with accounting and financial structuring, operational efficiency, and strategy. I got my CPA and MBA and learned what it takes to transition a company from a small operation to a business running on strong leadership, clear strategy, systems and processes, and profit.

In 2020, I left my consulting job and started Driven Performance Advisors. I had a burning desire to take what I learned from my job and apply it to the industry I love.

Giving Back